인터넷 소매 판매액 증가 추세 (eMarketer)

o 미국 상무부 발표에 의하면 미국 내 전자소매상 (e-Retailer)을 통한 판매액이 (유류 가격의 계속적인 상승에도 불구하고) 2005년 2/4분기에 급증한 것으로 나타났다. -- 이는 한국 내에서도 비슷한 상황임

o 전자소매상의 이와 같은 성장은 다음과 같이 그 폭은 약간씩 둔화되지만 계속해서 성장해 갈 것으로 전망된다. (연도별 매출액과 전년 대비 성장율)

  2003년 : 56.0억불 (26.4%), 2004년 : 69.2억불 (23.5%), 2005년 : 84.5억불 (22.1%),

  2006년 : 101.0억불 (19.6%), 2007년 119.1억불 (17.9%), 2008년 : 139.0억불 (16.7%)

o 한편, Shop.org와 포리스터 리서치의 2005년 5월 중 조사에 의하면 미국 내에서 성장율이 큰 품목은 화장품/향수 (33%), 가정용 약품 (32%), 보석/장신구 (31%), 꽃/카드/선물용품 (30%) 등인 것으로 나타났다.

 

 

E-Retail Sales Pick Up Speed

 

Published: August 31, 2005

New figures from the US Department of Commerce indicate that online retail sales grew significantly in the second quarter of 2005.

The Commerce Department estimates that US retail e-commerce sales for the second quarter of 2005 totaled $21.1 billion on a seasonally adjusted basis. on an unadjusted basis, sales for the quarter totaled $19.8 billion. on a quarter-to-quarter basis, unadjusted growth was 3.5% and seasonally adjusted growth was 7.2%.

"Despite rising oil prices, online retail sales continue to exceed expectations," said eMarketer's Jeffrey Grau. But he worries that oil prices could crimp spending. "Consumers may finally run out of spending money at the most inopportune time for retailers – the holiday shopping season."

For the full year, eMarketer expects online retail sales to rise 22.1%, reaching a total of $84.5 billion.

According to the Commerce Department estimates, online sales accounted for 2.2% of all retail sales in the US during the second quarter, unchanged from the first quarter. The online percentages are low because the overall retail estimates include categories that generate little or no online sales, such as motor vehicles and parts, food and beverages, and gasoline. These categories alone represent nearly half of total retail sales.

Based on Shop.org and Forrester Research estimates released in May 2005, the four fastest growing online retail categories for 2005 are cosmetics and fragrances, over-the-counter medications and personal care, jewelry and luxury goods, and flowers, gifts and cards.