블로그와 비즈니스 (eMarketer에서)

eMarketer는 개인의 생각과 기록을 발표하고 보존하는 인터넷 공간으로 자리매김 하고 있는 블로그 (Blog = Web + Log)에 대한 여러 가지 흥미있는 자료를 제시했습니다.

 

o 블로거들이 블로그를 만들고 유지하는 이유 (Edelman사 조사 결과)

   1. 자신의 분야에서 권위를 내보이고 싶어서 (33.86%)

   2. 자신의 생각을 기록유지하기 위해서 (31.54%)

   3. 다른 사람들과 교류하기 위해서 (20.34%)

 

o 블로거들이 블로그를 만들고 유지하는 이유 (AOL사 조사 결과)

   1. (심리적) 치료 효과 (therapy)를 얻을 수 있으므로 (48.7%)

       즉, 블로거들은 물질적 보상보다는 자신의 생각을 표출하는 것 자체에서 만족을 얻음 

   2. 가족이나 친구들과 교류하기 위해서 (40.8%)

   3. 글을 쓰는 능력을 키우기 위해서 (28.7%)

   4. 친구, 가족, 동료들이 하니까 (20.7%)

   5. 출판 일에 관심이 있어서 (16.2%)

 

 

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Blogs and Business

 

Published: November 04, 2005

A new survey looks at the interaction of blogs and businesses, and how the two groups view each other's work.

How do the interests of bloggers intersect with the interest of corporations? Should corporate communications professionals reach out directly to bloggers? Are bloggers different from other communications channels?

In an attempt to better understand the interplay of the blogosphere and corpoate communications, blog-search engine Technorati and public relations firm Edelman surveyed subscribers of Technorati's e-mail newsletter to study their interaction with each other.

A key finding of the survey is that the blogger respondents are, to a large degree, seeking to position themselves as authorities in their field. That was the number one reason they gave for blogging.

This is in stark contrast to a consumer survey conducted by AOL earlier this year, which found that many bloggers are not using their blogs for gain, either professional or financial, but simply as an outlet. Nearly half said that blogging was a form of therapy for them.

The Technorati survey was mailed to 30,000 subscribers of its newsletter, and promoted on the Technorati web site. There were 821 respondents. AOL surveyed 600 Internet users over the age of 18 who maintain at least one blog.

The Technorati survey found a high number of bloggers had been contacted by companies or PR representatives.

The survey also found a certain level of skepticism about corporate blogs. About half found them at least somewhat trustworthy. But the other half called them only occasionally trustworthy or not at all trustworthy.

The bloggers were far more likely to trust a blog created by an individual employee.

When looking for information about a company, bloggers said they were most likely to trust other bloggers to steer them right.